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About Melissa R. Hibbert

A former Corporate Marketing Executive, Melissa's passion for Beauty was sparked in her teenage years as she began experimenting with makeup on her friends and family and decided to take Cosmetology courses while completing High School in her adopted hometown of Portland, OR.

Determined to achieve a higher level of education, Melissa attended the illustrious Fisk University in Nashville, TN, where she obtained a Bachelors degree in Political Science and Public Administration, she later went on to graduate school earning a Masters degree Business Administration with a focus in Media Management.  Armed with a quality education, Melissa embarked on a successful career in Corporate Marketing for over 14 years working for and with some of the leading brands in the industry such as; Nike Inc., Jordan Brand Division, BET Networks, UniWorld Group Inc., Los Angeles Times Media Group, Burger King Corporation, Ford Motors Co., Coca Cola to name a few. But the pull of her first love proved too strong, so she decided to shift her career path and began a journey to reinvent herself - to follow her true passion: Beauty.  She launched her then company The GLAM Agency to provide inclusive option for talent behind the scenes, in addition, she became one of the industry’s most dynamic and in-demand creative talent in the Film & Television industry.

Today, Melissa is a passionate and dedicated  Strategic Beauty Consultant and the Founder of SHYFT Beauty, where she helps Beauty, Skincare and Lifestyle brands with competitive research, analysis, marketing solutions and inclusive strategies for innovation and best-in-class product development.

Melissa has been a frequent guest Beauty Expert on The Real daytime talk show on Fox and her work can be seen on BRAVO TV, Oxygen Network, Lifetime Network, WeTV, TV ONE, VH1, BET, CBS, CENTRIC TV and a variety of syndicated networks.  In addition Melissa's work has been featured in leading Beauty Industry publications, including several digital platforms like Brides Magazine, Essence Magazine,, Sheen Magazine, HypeHair,,, YouTube and more. 

Melissa is a proud Mother to her beautiful daughter, Milan.  Melissa serves on the Board of Directors for The Art of Tru Light Inc., a non-profit organization that serves to make a difference in the lives of today's youth.  In addition, she is a founding member of  25 Black Women in Beauty, a member of NAWBO, National Association of Women Business Owners and a former board member of the YWCA of Greater Los Angeles. 


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