I KNOW BEAUTY!
Melissa R. Hibbert | Beauty Expert and Brand Consultant
Let's Work Together
Background of Melissa
- Education: B.A and MBA
- License Esthetician by the State
Board of California
- 14 years Corporate Marketing Career - product, brand and entertainment marketing
- 10 years experience as a Beauty Expert in Film & Television, Editorial, Digital and Product Campaigns working with independent, mass and prestige makeup, skincare and lifestyle brands.
Passionate about Beauty & Skincare | | Great Leader | Innovative Thinker | Excellent Problem Solver | Highly Collaborative & Effective Communicator | Inclusive & Mindful of Community | Influential Beauty Professional | An Emphatic Marketer
Scope of Work:
As a Strategic Beauty Consultant, Melissa's helps Beauty, Skincare and Lifestyles brands to thrive with an emphasis on Diversity and Inclusivity. Whether from concept to launch or expanding current product line, Melissa collaborates with brands bringing her extensive business acumen and vast Beauty & Skincare expertise to help brands create impeccable products that meet brand strategy and consumer targets.
· Marketing Research, Strategy and Brand Activation
· Product Innovation Strategy
· Product Development and Marketing
· Consumer Insights and Brand Positioning
· P&L Management
· Cross-functional Leadership and Management